Beyoncé’s mini-me daughters are giving her a run for her money as they pose alongside their mum for new Halls of Ivy campaign shots.
Blue Ivy, nine, and Rumi, four, looked stylish in monochrome sets as they promoted the singer’s new collection for Adidas.
The Single Ladies hitmaker stunned in a black and white houndstooth sports bra and leggings, accessorising with oversized shades.
The music icon also wore silver chains and styled her hair in loose waves.
Arguably stealing the limelight, however, were her two little ones, with Blue Ivy looking effortlessly cool in the background while holding a football and posing with a hand on her hip.
Meanwhile, youngest Rumi was cradled by Beyoncé while looking extra sassy and talking on a pink mobile phone.
The trio also wore matching trainers and, while Rumi’s twin brother Sir Carter was not pictured this time, he did feature in the gender-neutral brand’s Rodeo collection video to model the kids’ pieces.
Social media users were quick to hype the youngsters up as well, joking about Blue ‘stealing the shots.’
‘Blue is serving!!’ one commented on Beyoncé’s Instagram, with another joking: ‘Blue eat y’all up every time.’
Fans also noticed how alike the sisters look, and how Rumi in particular resembles dad Jay Z.
Speaking to Harper’s Bazaar recently, Beyoncé said matching outfits with her children isn’t a new thing, as they ‘love’ to coordinate their outfits on holiday.
On Ivy Park, she said: ‘My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So, it is a natural progression to introduce a selection of key silhouettes in children’s sizing.
The Halls of Ivy collection is available to buy online now via Adidas, and will be sold in select stores.
The new drop comes just after rumours surfaced of the fashionista releasing new music soon.
According to pop culture forums, Queen Bey could be releasing a new album ‘before Christmas,’ with CDs and vinyls already in the production process.
Beyoncé said she’s spent a lot of time in the recording studio throughout the pandemic, revealing she ‘feels a renaissance emerging’ and wants to be ‘part of nurturing that escape in any way possible.’
Beyoncé’s last proper solo song in over a year was Be Alive, which appears on the soundtrack to the Will Smith movie, King Richard.
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