Two a long time in the past, the late and much-lamented David Bowie stated one thing that was eerily prophetic. “Music itself,” he noticed, “goes to turn out to be like operating water or electrical energy.” His level was that in 2002 we had been nonetheless carrying our music in little bottles referred to as iPods, simply as Victorian travellers in India carried bottles of consuming water since you couldn’t depend on their being a protected and sanitary public provide.
Spool ahead 20 years and Spotify, the Swedish audio streaming and media companies supplier based in 2006 by Daniel Ek and Martin Lorentzon, is, in Bowie’s phrases, the worldwide music authority, offering sanitised recorded music in every single place, on demand. In the intervening time, it has one thing like 406 million energetic month-to-month customers, of whom greater than 180 million pay for its “premium” (advertising-free) service.
Given its dominance within the distribution of music, Spotify has inevitably been on the centre of controversies concerning the royalties musicians receives a commission for having their work streamed on the platform. In 2009, for instance, it was reported that Girl Gaga’s hit tune Poker Face had been streamed 1m occasions on Spotify, for which she acquired the princely royalty of $167! In Might 2015, Spotify, seeing that Apple and Amazon had been stepping into the music streaming enterprise, determined that it was additionally going to diversify into podcasts. And in Might 2020 the corporate persuaded the favored American comic Joe Rogan to maneuver his podcast, The Joe Rogan Expertise, solely to Spotify in return for a reported $100m.
In January this 12 months, an episode of the Rogan present prompted an open letter signed by 270 well being care professionals calling on Spotify to develop a counter-misinformation coverage on the platform. The complainants particularly objected to an episode that had featured Robert W Malone, a medical researcher whom Twitter had completely suspended from its platform, citing “repeated violations of our Covid-19 misinformation coverage”, along with a remark Rogan made the place he said that he believed that younger, wholesome individuals don't want a Covid-19 vaccine.
At this level, Spotify skilled a sudden collision between its pursuits in music and podcasting. The musical famous person Neil Younger gave the corporate an ultimatum: it may have his music or Joe Rogan’s podcast however not each. “I'm doing this,” he wrote, “as a result of Spotify is spreading pretend details about vaccines, probably inflicting loss of life to those that consider the disinformation being unfold by them.” Shortly afterwards, Joni Mitchell introduced that she was taking the identical line.
Confronted with these ultimatums, why did Spotify do? You solely should ask the query to know the reply. I imply to say, 100 million bucks is some huge cash, even within the debased foreign money of the tech business. And in his try to “handle” the controversy, Spotify’s co-founder Ek consulted the Fb playbook. He vowed to supply “better transparency” on the corporate’s content material guidelines. And, in fact, he needed to assist free speech – “whereas balancing it with the protection of our customers”. And, similar to Fb, Spotify would henceforth be labelling content material with warnings and directing customers to a Covid-19 info hub with inputs from scientists and well being specialists. And many others, and many others.
There are, nevertheless, a few issues with this fatuous virtue-signalling. The primary is what philosophers would name a class mistake – “assigning to one thing a high quality or motion which may solely correctly be assigned to issues of one other class”. Spotify is just not Fb. No matter you may say concerning the latter, one factor it doesn't do is pay its customers for what they publish on its platform. Ek, alternatively, has paid Joe Rogan $100m to broadcast from Spotify’s platform. Which makes him, I'd say, a writer and due to this fact somebody not entitled to the authorized protections loved by Fb, Twitter et al within the US.
And on high of that, there's Ek’s naivety in considering that labelling content material about contentious issues is a means of doing good. From what we now have realized to this point about combating mis- and disinformation, labelling is as prone to enhance unhealthy stuff as it's to right errors. So whereas Spotify could have succeeded in taming – or suborning – the mighty music business, in terms of dealing with political extremism and conspiracy theorists it’s clearly out of its depth.
What I’ve been studying
Not over but
Covid-19: Endemic Doesn’t Imply Innocent is the title of a sobering article in Nature by Aris Katzourakis. antidote to complacency about Omicron.
Your quantity’s up
There’s a terrific weblog publish for 1 February by Cory Doctorow on his Pluralistic website, concerning the shiny accountancy and posh authorized corporations that allow cash laundering by oligarchs and crooks.
Coded message
The transcript at metacpc.org of a captivating (and intermittently baffling) dialog between Yanis Varoufakis and Evgeny Morozov about “crypto, the left and techno-feudalism” is larded with flashes of inspiration.
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