Clive Palmer’s massive advertising spend fails to translate into election success for United Australia party

Clive Palmer’s mammoth marketing campaign spend of near $100m has didn't ship his social gathering outcomes, with its major vote failing to achieve 5% throughout the nation.

In each regional and metropolitan areas, the United Australia vote elevated barely to about 4.7%, and was strongest in Queensland the place it polled shut to six%.

However as anticipated, the social gathering did properly in outer suburban areas that had been hit notably laborious by the pandemic, with it polling about 10% within the seats of Holt, McMahon, Calwell, Bruce, Wright, Forde and Scullin.

map of minor social gathering voting

Pauline Hanson’s One Nation social gathering polled larger than the UAP, recording about 6% of major votes nationally. The social gathering this 12 months stood in virtually all decrease home seats, boosting the depend.

On the 2019 election, when Palmer’s marketing campaign was credited with serving to erode Labor’s major vote with its marketing campaign in opposition to Invoice Shorten, the social gathering recorded a major vote of three.4%.

United Australia chief Craig Kelly, who defected from the Liberal social gathering to sit down on the crossbench, managed to safe simply 8% of the first vote, with the south-west Sydney seat of Hughes anticipated to return to the Liberals.

Palmer has spent tens of thousands and thousands of dollars within the lead-up to the election, campaigning on the difficulty of freedom and opposing Covid vaccine mandates and lockdowns.

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He has additionally campaigned strongly in opposition to each main events, urging voters to place the Liberal and Labor social gathering final.

Within the remaining days of the marketing campaign, Palmer accused the key events of wanting to surrender management of Australia’s well being division to the “Chinese language-controlled WHO”, in double-page newspaper ads throughout the nation.

“They are going to management our lives. Unelected Foreigners controlling Australia? Not on our watch,” Palmer stated.

Forward of the election, Kelly stated he was hopeful of selecting up seats within the outer suburbs of Sydney and Melbourne that had been hit notably laborious by Covid lockdowns.

“Regardless of the result's we’ll all have the ability to maintain our heads excessive as a result of we’ll be on the precise facet of historical past,” Kelly instructed Australian Related Press.

However whereas it was in a position to improve its vote in lots of of those seats, its vote has didn't affect the end result.

Labor MP Julian Hill, who holds the seat of Bruce, has described Palmer’s social gathering as a “large choice rip-off” to assist Scott Morrison stay in energy.

The UAP marketing campaign, the costliest in Australian electoral historical past, could have contributed to the file vote for minor events and independents at this election, with Labor’s major vote at 32% and the Liberal and Nationwide coalition with a major vote at 34%.

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