Emma Raducanu’s agent hits out at claims British tennis star has been distracted by commercial interests

Emma Raducanu shot to fame during her run to the fourth round of Wimbledon last year
Emma Raducanu shot to fame throughout her run to the fourth spherical of Wimbledon final 12 months (Image: Getty)

Emma Raducanu’s agent has hit out at critics of the British tennis star who declare the US Open champion’s profession has stalled because of her business actions.

The 19-year-old shot to fame 12 months in the past throughout her eye-catching run to fourth spherical of Wimbledon, earlier than she was catapulted to tremendous stardom following her historic US Open triumph.

Raducanu has, understandably, struggled to keep up these lofty requirements along with her progress having been undermined by a sequence of irritating accidents and health setbacks.

Emma Raducanu suffered a side strain during the Nottingham Open but is likely to compete at Wimbledon
Emma Raducanu suffered a aspect pressure throughout the Nottingham Open however is more likely to compete at Wimbledon (Image: Getty)

Off the court docket, in the meantime, Raducanu has earned untold fortunes because the face of Evia, Tiffany, Nike and HSBC along with her profession pushed by the agent of former tennis teen sensation Maria Sharapova.

Max Eisenbud, who additionally masterminded the business success loved by China’s Lia Na, insists, nevertheless, that the darling of British tennis stays absolutely centered on her sporting objectives and hasn’t been distracted by the riches on supply to her.

‘We may have carried out 50 days of shoots,’ Eisenbud instructed The Sports activities Desk podcast. ‘I’ve by no means seen the quantity of pleasure and firms that needed to be in enterprise with Emma after the US Open.

*Story under strict UK print embargo until 00:01am BST, Tuesday 7th June* *UK Digital embargo lifts 10:00am BST, Tuesday 7th June, please do not run this story only until this time* Dua Lipa and Emma Raducanu star in evian???s new Drink True campaign ahead of the tennis championships this summer. BTS Images captured by Danika Magdelena/ Sirius Film.
Emma Raducanu joined Dua Lipa a model ambassador for Evian (Image: Danika Magdelena/ Sirius Movie)

‘It’s been a troublesome 12 months,’ he admitted. ‘I feel she obtained a number of dangerous luck and what actually harm her was [catching] Covid and never having a fantastic low season, after which she was taking part in catch up.

‘However I feel that if she had zero shoot dates, every little thing could be the identical.

‘I do know from the surface, you guys wish to take a look at all these issues – but when she locked herself within the room for the entire 12 months and didn’t do something, I feel it will be the identical.’

Raducanu, in the meantime, is making good progress in her restoration from harm and can take her place within the Wimbledon draw on Friday.

The 19-year-old managed solely seven video games of her first grass-court match of the season in Nottingham a fortnight in the past earlier than pulling out after struggling a aspect pressure.

Raducanu was not able to return for this week’s WTA match in Eastbourne however has been practising on the All England Membership this week and the PA information company understands she is on the right track to be match for the Championships.

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