Rugby team changes bar names and drops Native American-style logo amid racism row

Rugby team changes bar names and drops Native American-style logo amid racism row
Exeter Chiefs has moved away from its Native American theme (Image: Twitter/Wikipedia)

A premiership rugby membership has modified the title of the bars at its stadium over ‘racism’ claims.

For years, Exeter Chiefs have been dealing with mounting criticism over the continued affiliation with Native Individuals and their branding.

Critics have beforehand denounced the group, claiming the title evokes ‘Britain’s forgotten imperial American previous’.

An American Indian rights organisation even known as on them to drop their title and cease followers sporting conventional headdresses in November 2021.

After reviewing their branding, the membership stated it should use imagery from the Celtic Iron Age Dumnonii Tribe earlier this yr.

In an extra transfer away from the Native American Theme, the bars on the Sandy Park stadium have now been named after castles in Devon.

The previous Wigwam Bar is now known as the Woodbury Fortress Bar, and the Pow Wow Bar is the Powderham Fortress Bar.

Different adjustments embrace the Tomahawk Bar changing into the Dartmouth Fortress and the Buffalo and Bison altering to the Fortress Drogo and the Haldon Belvedere.

The Cheyenne Bar is now the Compton Fortress and the Campfire Grill is now the Totnes Fortress.

An announcement from the membership stated: ‘With our roots deeply entrenched right here in Devon, we're utilizing our new Exeter Chiefs rebrand as the proper alternative to rename our bars and catering shops right here at Sandy Park after a number of the magnificent castles inside the area.

‘Castles signify the historical past, grandeur, and satisfaction we really feel about Devon, and we needed to transmit this on our award-winning match days.’

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