A Southwestern Ontario man says he’s retained a lawyer after a Tim Hortons prize app told him he’d won $10,000, only for the coffee giant to call it a technical glitch and deny the win.
Jeremy McDougall, 37, of Tillsonburg is among an unknown number of customers who thought they’d won the five-figure prize in the annual Roll Up To Win campaign after being notified by the Tim Hortons digital app their cup was a winner.
“We were pretty over-the-moon thinking we won $10,000” McDougall said, noting his wife lost her job right before Christmas. The win, he said, made them think “the tide is turning for us. I thought it was some good fortune but, nope.”
Roll Up To Win is a popular annual contest run by Tim Hortons. Formerly it was manual – customers literally loosened the rim of their paper cup to see if they’d won a prize – but has now migrated to the company’s digital app.
The restaurant chain is facing something of a public-relations nightmare after the contest’s first day, Monday. Officials with the company have said a “small subset” of players was incorrectly notified that they’d won the company’s jackpot draw, a $10,000 daily prize meant to be awarded to one person a day.
The company added it has offered a $50 gift card as compensation to players who received the erroneous award notice and is in the process of contacting the false winners “to express our regret for the disappointment caused by this error.”
McDougall isn’t satisfied. He took a screen grab of the winning message on his phone, which soon disappeared. He went to the Tim Hortons in Tillsonburg where he bought the coffee and says the owner verified the win.
He says he’s retained a lawyer, suggesting a legal fight may be brewing over the prize.
There are other unhappy people who are indicating they also received the $10,000-winning message. Wrote one man on Facebook: “I’ve never won something big in my life. And now, to only be let down by the news, is devastating.”
Added another man: “I want the $10,000 that your app told me I won.”
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