Jamal Edwards’ legacy as a pioneer and visionary will be unmatched for years to come after his tragic death

Jamal Edwards
Jamal Edwards was an inspiration for younger folks previous, current and future (Image: Getty Photographs)

Shocked, heartbroken and floored are simply a few of them however one different can be surreal. Surreal to be mourning the lack of somebody as vibrant, impactful and current as Jamal was, and surreal as a result of he was simply 31 years outdated. 

In these brief 31 years, Jamal achieved greater than many people might solely dream of in a single lifetime and he actually did do all of it. 

Profitable enterprise? He nailed it. Charity work? His philanthropy efforts had been past admirable. And simply being an all-round good human being? His form nature was legendary. 

There are such a lot of good issues to say about Jamal and the work he so passionately carried out. Probably the most notable, after all, being that he based on-line music platform SBTV in 2006 on the age of 15 for which he was and can ceaselessly be synonymous with. 

He was the person behind the digicam with a dream and the imaginative and prescient to highlight unsung artists earlier than platforms like YouTube had any actual influence. It was by SBTV that Jamal gave a voice to ‘city’ artists who in any other case weren’t receiving the identical alternatives and publicity that different pop artists had been. 

Jamal Edwards
The SBTV founder acquired an MBE for companies to music aged simply 24 (Image: Getty Photographs)

Jamal Edwards and Prince Charles
His work with the Prince’s Belief might be remembered for years to return (Image: PA)

Grime and UK rap stars resembling Chipmunk, Akala, the Boy Higher Know collective, Tinchy Stryder and Wretch 32 had been common faces on SBTV after they had been nonetheless younger and hungry skills ready for his or her massive break. Nicely, for a lot of of them, SBTV was their massive break. Usually shot street-style, one video of a minute-long freestyle might amass hundreds of views in a matter of hours, the channel’s attain was so large. This was additionally method earlier than the social media period we’re so aware of right this moment. 

Admirably, it wasn’t simply Black artists who Jamal gave a platform to; Ed Sheeran, Jessie J and Rita Ora are simply a few of the stars whose music we would not know right this moment if it weren’t for the entrepreneur. So usually we, as spectators of music, attribute the makings of an artist’s profession to the one that ‘found’ them, however what's so distinctive about Jamal is that the musicians themselves have made clear that their careers wouldn’t be what they're right this moment with out his assist. 

A few of us had been good mates of Jamal, others solely met him as soon as and the bulk knew him solely from afar, however the consensus has been the identical: he was probably the most real souls you could possibly meet.

They willingly and proudly give Jamal the credit score he so deserves. 

SBTV turned a cultural phenomenon that many people who had been teenagers rising up in massive cities resembling London would watch religiously, excitedly ready for the subsequent massive freestyle and speaking about it with our mates. 

As a lot as Jamal was behind the digicam, we knew his identify simply as a lot because the platform he constructed from his humble beginnings in west London. 

Whilst his success continued to exceed expectations over time, the one factor that appeared to stay fixed about Jamal, was how relatable and accessible he was. He might have been rubbing shoulders with Richard Branson on Necker Island one evening, after which capturing a video on a council property the subsequent. 

Jamal by no means let his success inflate his ego, one thing that's changing into more and more uncommon on this social media age of influencers. It’s ironic as a result of Jamal is definitely the true definition of an influencer. He influenced different younger Black males to recognise that their desires may be attained regardless of their circumstances, however he additionally influenced the music trade at giant. Document labels shortly realised that SBTV was the launchpad for a few of the nation’s finest musical skills and Jamal turned a well-respected determine in a predominantly white male-led enterprise. 

To work with Jamal was undoubtedly a particular expertise, however to fulfill him was equally a pleasure. 

Jamal Edwards
Edwards’ affect transcends generations and race (Image: Getty Photographs)

For the reason that terrible information of his loss of life broke on Sunday night, many people have sat with our ideas and remembered the particular person Jamal was as a lot as his skilled achievements. A few of us had been good mates of Jamal, others solely met him as soon as and the bulk knew him solely from afar, however the consensus has been the identical: he was probably the most real souls you could possibly meet. 

He might have been rubbing shoulders with Richard Branson on Necker Island one evening, after which capturing a video on a council property the subsequent.

I personally solely met Jamal twice however noticed him at numerous showbiz events over time. SBTV was at its peak in my first actual 12 months of working in journalism again in 2011, and it was laborious to go to a showbiz occasion the place Jamal wasn’t a visitor of honour. 

We first had a short dialog at his E-book launch on the now shuttered Rose Membership in 2013 and, though he had the duty of mingling with everybody else on the occasion, made me really feel as if he was genuinely considering what I needed to say. He was heat like that. We each grew up in west London and so to fulfill him once I myself was attempting to carve out a profitable profession was truthfully an honour. 

My reminiscence of assembly Jamal isn’t distinctive; social media has been full of so many tales of the type particular person he was. 

Jamal really was a diamond within the tough and his profession achievements might be unmatched for a very long time. His work with the Prince’s Belief, receiving an MBE for companies to music on the age of 24 and the enduring Google Chrome advert are moments that may outlive us all. 

His mural in Acton, west London the place he proudly grew up, might be a spot the place younger aspirational youngsters will go to and look upon because the mark of what you'll be able to obtain if you happen to’re as a lot of an formidable visionary as Jamal was. 

Jamal’s legacy in Black British tradition will lengthy be admired and treasured. 

In current hours, a poignant tweet of his has resurfaced from 2012, which reads: ‘All of us die. The aim isn’t to stay ceaselessly, the aim is to create one thing that may.’ 

These are troublesome phrases to digest so quickly after his sudden and tragic loss of life, however Jamal was finally proper. 

The aim is to create one thing that may stay ceaselessly and that he completely did.

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