Identify: Coastal grandmother.
Age: Simply extremely nicely preserved?
Look: Straightforward, breezy, laid-back but immaculate, with heat neutrals, plenty of linen and coastal vibes.
“Coastal vibes” could be a horrible police photofit description. You realize what I imply.
Not likely, however your granny sounds good. We’re not speaking about her: she lived in a council home in Cinderford. That is a couple of platonic “coastal grandmother” excellent, the cinema trope turned TikTok microtrend, birthed by the influencer Lex Nicoleta. It’s about adopting the aesthetic of a sort of older heroine, often performed by Diane Keaton or Meryl Streep and most likely directed by Nancy Meyers, the queen of romcoms (It’s Difficult; One thing’s Gotta Give), in aspirational home settings.
I see (I don’t). It’s simple: coastal grandmother means relaxed, mature luxurious, as frivolously worn because the cashmere sweater over your shoulders as you unpack your farmers’ market purchases out of your Provençal shopper in a kitchen the scale of the O2.
So coastal grannies are wealthy? It’s extra a couple of comforting fantasy than exhausting money, a leisurely, fulfilling life in a wonderful place. Think about wandering by way of your bounteous backyard selecting “arugula” and basil (pronounced bay-sil) for the unpretentious kitchen lunch for 20 you’re internet hosting: that’s CG.
It doesn’t sound very seasidey: the place’s the Mr Whippy and the arcades? Coastal is a way of thinking. When you’re struggling, don’t fear: like a latterday Peter York, Nicoleta has spent two months and almost 50 movies deconstructing the signifiers of coastal grandmotherhood in forensic element, from hydrangeas to vintage ginger jars. She even distinguishes between east coast (pottery and crisp white button-down shirts) and west coast (pilates and soiled martinis) CGs.
And why are we speaking about it? As a result of #coastalgrandmother has gone viral. The hashtag has 7.6m views on TikTok and climbing. It most likely doesn’t harm that Netflix has simply introduced a brand new Nancy Meyers movie, too.
Huh? Why do the youth wish to emulate fictional boomers? Nicely, would you quite interact with the roiling chaos and existential terror of 2022, or cosplay Meryl Streep fixing a lobster salad in her sun-soaked kitchen, to the soundtrack of close by waves, a crisp sancerre by her facet, as Javier Bardem repaints her backyard pottery studio? I assumed so.
OK, however I’m not a grandmother and I’m nowhere close to the ocean. No drawback. You may get the vibe wherever with contemporary flowers, “cosy” music (there’s a 79-track CG Spotify playlist), taper candles and the all-important bowl of lemons.
The what now? Nicoleta insists CGs want a minimum of one bowl of lemons: “sensible and aesthetically pleasing”.
Do say: “Get cosy within the rattan chair and I’ll repair you a bloody mary; my heirloom tomatoes are beautiful proper now.”
Don’t say: “Tea’s late – seagulls stole the battered saveloys.”
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