Ariana Grande’s r.e.m. beauty to launch at Selfridges next month

Time to have enjoyable with make-up (Image: r.e.m. magnificence)

Having the ability to contact, swatch and check magnificence merchandise in particular person is an expertise that simply can’t be matched on-line.

Positive, AI expertise is getting smarter, however there’s nothing fairly like enjoying with a product in your arms to know if it’s really for you.

Ariana Grande is aware of this too, so UK followers of her model r.e.m. magnificence shall be glad to see the arrival of bodily stands in Selfridges in simply a few weeks.

From August, the playful model – with a Gen Z and millennial following – will launch in shops so shoppers can attempt earlier than they purchase.

That is the primary time r.e.m. merchandise shall be obtainable in UK shops.

Go playful (Image: r.e.m. magnificence)

The vary is designed to be multi-tasking, vegan, cruelty-free and paraben-free – with the hero product being the Cooling Blurring Undereye Balm, which sells each 12 seconds globally.

Different standouts are the Gel Eyeshadows (we examined it and it stays put all day), Eyeshadow Palettes (they’re buttery and mix simply), and the Matte Lipsticks (that are comfy to put on regardless of being matte).

Selfridges can have a make-up service menu curated by make-up artist Ash Okay Holm, which shall be a nostalgic nod to the 60s – with assertion eyes which might be completely lined, in addition to luminous pores and skin and lips.

Right here we’re testing the eyeshadow palette components and matte lipsticks (Image: Tanyel Mustafa)

To rejoice the launch, there shall be competitions and prizes to be gained at a touring pop-up throughout Selfridges branches.

Ariana Grande, mentioned: ‘The primary time I examined and wore any of our r.e.m. formulation publicly was stay on stage at The O2 enviornment in London, so three years later it’s extremely particular and significant to be lastly launching the model right here within the UK, particularly with Selfridges, which is synonymous with magnificence and such a revered establishment.

‘Now greater than ever bodily retail and having that touch-point the place individuals can see, really feel and check and expertise the merchandise first-hand is so vital.’

r.e.m. magnificence lands at Selfridges London, Manchester, Birmingham and on-line at Selfridges.com this August.