‘Violence guarantees success’: how Uber exploited taxi protests

On 26 January 2016, greater than 2,100 livid French taxi drivers, backed by colleagues from Belgium, Spain and Italy, staged a mass anti-Uber protest in and round Paris, blocking the ring street and lowering town centre to gridlock.

Plumes of smoke from burning tyres rose into the air. As tempers flared outdoors the blockaded Orly airport, somebody acquired hit by a minibus. Almost two dozen cab drivers had been arrested for offences from assault to arson.

In Lille, an Uber driver was punched within the face after he dropped off a shopper – or “rider” as the corporate calls them – at a resort. Related violent incidents befell in Toulouse, Marseille and Aix-en-Provence.

After midnight, an Uber supervisor in France filed a scenario report. “Crew – all secure. Drivers/riders – usually secure, although 53 incidents up to now together with 35 involving a rider,” he wrote. “Three comparatively critical instances involving taxi violence together with one badly broken automotive and two beaten-up drivers.”

Taxi drivers demonstrate by blocking the traffic on a peripherique, on January 26, 2016 in Paris, France
Demonstrating taxi drivers block visitors in Paris in 2016. Photograph: Aurélien Meunier/Getty Photographs

The “staff” – Uber’s direct staff – had been, certainly, secure. They'd been advised to keep away from displaying Uber “swag” in public and to work outdoors of the workplace throughout the protest, with operations run from a distant emergency scenario room. With the strike set to persist for a second day, “a number of safety” had been employed, the French supervisor assured HQ.

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What are the Uber recordsdata?

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The Uber recordsdata is a worldwide investigation based mostly on a trove of 124,000 paperwork that had been leaked to the Guardian by Mark MacGann, Uber's former chief lobbyist in Europe, the Center East and Africa. The information include emails, iMessages and WhatsApp exchanges between the Silicon Valley large's most senior executives, in addition to memos, shows, notebooks, briefing papers and invoices.

The leaked data cowl 40 international locations and span 2013 to 2017, the interval by which Uber was aggressively increasing the world over. They reveal how the corporate broke the legislation, duped police and regulators, exploited violence in opposition to drivers and secretly lobbied governments the world over.

To facilitate a worldwide investigation within the public curiosity, the Guardian shared the info with 180 journalists in 29 international locations by way of the Worldwide Consortium of Investigative Journalists (ICIJ). The investigation was managed and led by the Guardian with the ICIJ.

In an announcement, Uber stated: "We now have not and won't make excuses for previous behaviour that's clearly not according to our current values. As a substitute, we ask the general public to guage us by what we’ve finished over the past 5 years and what we'll do within the years to return."

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Uber’s drivers, although, didn't have that sort of safety. Inside hours, they'd be again on the frontline of France’s taxi wars. Uber didn't depend them as staff.

In accordance with the Uber recordsdata, some on the firm seem to have seen an upside within the assaults in opposition to drivers. When assaults occurred, Uber moved swiftly to leverage the violence in a marketing campaign to stress governments to rewrite legal guidelines that stymied Uber’s possibilities of growth.

It was a playbook repeated in Italy, Belgium, the Netherlands, Spain and Switzerland, nevertheless it was maybe most evident in France. Earlier than daybreak in Europe on 29 January, the Uber chief govt, Travis Kalanick, was messaging on how greatest to answer the chaos in Paris.

“Civil disobedience,” Kalanick fired off in a speedy burst of messages. “Fifteen thousand drivers … 50,000 riders … Peaceable march or sit-in.” Uber’s vice-president for communications, Rachel Whetstone, responded cautiously, noting “simply fyi” that Uber’s head of public coverage for Europe, Center East and Africa, Mark MacGann, was “apprehensive about taxi violence” in opposition to Uber drivers.

Uber CEO Travis Kalanick speaks to students during an interaction at the Indian Institute of Technology (IIT) campus in Mumbai, India, January 19, 2016
Travis Kalanick chatting with college students in Mumbai, India, in 2016. Photograph: Danish Siddiqui/Reuters

Whetstone added that taxi drivers’ unions had been “being taken over by far proper spoiling for a struggle”. “One to assume by,” she stated. MacGann chipped in, suggesting the French staff would “take a look at efficient civil disobedience and on the identical time preserve people secure”.

Kalanick’s startlingly frank reply prompt he thought any additional bother may benefit Uber in its persevering with battle with the French authorities. “If we've got 50,000 riders they gained’t and might’t do something,” he wrote. “I believe it’s value it. Violence assure[s] success. And these guys have to be resisted, no? Agreed that proper place and time have to be thought out.”

A former senior Uber govt current at the moment remembers feeling that Kalanick’s directions had been a part of a wider strategic push by the corporate to “weaponise drivers” and assist the lobbying push by protecting “the controversy burning”.

In an announcement, Kalanick’s spokesperson questioned the authenticity of some paperwork. She stated Kalanick “by no means prompt that Uber ought to make the most of violence on the expense of driver security” and any suggestion that he was concerned in such exercise could be fully false.

After the Kalanick message, an Uber staff in Europe started getting ready an motion plan for the next week. Drivers had been urged to signal Uber-organised letters to the French president and prime minister to save lots of their jobs; a mass petition of passengers was organised in defence of low-cost rides.

An indication was deliberate, ostensibly by an impartial drivers’ affiliation – which was in impact run by Uber. Behind the scenes, the cab-hailing app’s executives mounted the time and place of the demo and wrote a full-page manifesto within the French media. Information reviews counsel only some hundred drivers confirmed up.

French riot police push an overturned car as striking French taxi drivers demonstrate at Porte Maillot to block the traffic on the Paris ring road during a national protest against car-sharing service Uber, in Paris, June 2015
French riot police push an overturned automotive as hanging French taxi drivers display in Paris, June 2015. Photograph: Charles Platiau/Reuters

Violence in opposition to Uber’s drivers and purchasers was not at all distinctive to France. The corporate usually launched in new markets in violation of native laws, utilizing billions of dollars of enterprise capital to fund large subsidies that undercut native conventional taxis, frightening a livid backlash.

MacGann had catalogued the violence throughout Europe in an electronic mail to San Francisco a yr earlier than the Paris protests. He wrote in January 2015 that in France alone, “80 drivers [have been] attacked bodily, greater than 10 ended up in hospital, depriving them of their incomes … Dozens of vehicles destroyed”.

One one who tried to take an Uber after a taxi driver advised him he was on strike “had the crap crushed out of him” and wanted facial reconstruction surgical procedure. There was “growing and credible intel of taxi entrapment and ambushing of Uber drivers”, MacGann wrote.

Uber’s boss in Italy had been “bodily and verbally attacked continually”. In Spain, MacGann reported “months of vehicles being burned and drivers being crushed up … managers incessantly require bodyguards when talking in public”.

Over time, Uber drivers had been attacked in dozens of nations and even murdered by taxi drivers in South Africa, Brazil, Colombia and Mexico.

Hundreds of students take part in a march to protest against violence and for the killing of three students and an Uber driver on February 23, in Puebla, Mexico March 5, 2020
Lots of of scholars participate in a march to protest concerning the killing of three college students and an Uber driver in Mexico in March 2020. Photograph: Imelda Medina/Reuters

The assaults posed an apparent problem for Uber, discouraging folks from driving for the platform. However, some on the firm appeared to imagine it was benefiting Uber. As a senior communications supervisor in Europe emailed succinctly on 24 August 2015 after violent taxi protests in opposition to Uber drivers in Belgium: “Violence in France has led to regulatory momentum.”

At occasions, the script went like this: an Uber driver will get crushed, stabbed or in any other case attacked by taxi drivers; managers in an Uber nation workplace alert nationwide media in hopes of free anti-taxi publicity; lobbyists exploit the incident to safe conferences with ministers and authorities officers and promote beneficial laws.

In 2015, after Brussels taxi drivers organised to assault Uber drivers, the corporate’s normal supervisor in Belgium noticed: “Already one driver stepped ahead to speak to the press: he had a full sack of flour thrown over him and passengers by taxi. He pressed fees and one taxi driver would have spent an evening in jail … Good story.”

Equally, after a Belgian Uber driver’s automotive was attacked by taxi drivers and its aspect mirror smashed, one of many firm’s senior in-house lobbyists urged colleagues: “We have to use this in our favour.”

An identical strategy was adopted within the Netherlands in March 2015 when masked males, reported to be offended taxi drivers, turned on Uber drivers with knuckle-dusters and a hammer. Uber staffers exchanged emails on a strategyto make use of the violence to win concessions from the Dutch authorities.

Driver victims had been inspired to file police reviews, which had been shared with De Telegraaf, the main Dutch every day newspaper. They “shall be revealed with out our fingerprint on the entrance web page tomorrow”, one supervisor wrote on 16 March.

The paperwork counsel executives had been prepared to let the violence proceed for some time to construct stress on the federal government earlier than the corporate introduced a plan to permit it to briefly bypass laws. “We preserve the violence narrative going for a couple of days, earlier than we provide the answer,” the supervisor wrote.

When that narrative materialised within the Dutch press, MacGann replied: “Glorious work. That is precisely what we wished and the timing is ideal.” Forwarding subsequent information protection to different executives, he remarked: “The first step within the marketing campaign, get the media to speak about taxi violence in opposition to.”

Uber’s David Plouffe speaks following a roundtable lunch to discuss economic opportunities for New Yorkers
Uber’s David Plouffe speaks following a roundtable lunch to debate financial alternatives for New Yorkers. Photograph: ZUMA Press, Inc./Alamy

David Plouffe, a former marketing campaign supervisor to Barack Obama who was then Uber’s vice-president of coverage, was upfront concerning the firm’s expectations on a visit to Cairo to defuse rising hostility to the platform there in 2016. “We’ve seen some violence all over the world,” he stated. “However that normally finally ends up expediting regulatory reform with the federal government.”

Attorneys for Whetstone harassed that she by no means condoned placing drivers susceptible to violence. They stated no Uber officers working underneath Whetstone sought to use violence in opposition to drivers, and she or he by no means oversaw such a coverage. One of many incidents referred to occurred after she left the corporate.

“I joined Uber in 2015 as a result of I beloved the service, and believed within the promise of versatile work for drivers,” Whetstone stated. “I constantly pushed again on Uber’s extra aggressive enterprise practices – which had been established nicely earlier than my arrival – with some success however resigned after 18 months because of important, ongoing issues concerning the firm’s tradition.”

MacGann stated in an announcement: “There isn't a excuse for the way the corporate performed with folks’s lives. I'm disgusted and ashamed that I used to be a celebration to the trivialisation of such violence.”

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Kalanick’s spokesperson stated any accusation he “directed, engaged in, or was concerned in” making the most of violence in opposition to drivers was fully false.

Uber’s spokesperson acknowledged previous errors within the firm’s remedy of drivers. However she stated nobody, together with Kalanick, wished violence in opposition to Uber drivers.

“There's a lot our former CEO stated almost a decade in the past that we would definitely not condone immediately,” she stated. “However one factor we do know and really feel strongly about is that nobody at Uber has ever been completely satisfied about violence in opposition to a driver.”

She added that quickly after succeeding Kalanick in 2017, Uber’s present chief govt, Dara Khosrowshahi, made security one of many firm’s high priorities.

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