Movie academy is implementing evaluate after questions raised over last-minute celebrity-backed marketing campaign in greatest actress class
The movie academy has introduced a evaluate of “marketing campaign procedures” within the wake of a backlash to this yr’s Oscar nominations.
The British actor Andrea Riseborough gained a shock greatest actress nod for her position in indie To Leslie after a grassroots marketing campaign backed by A-listers together with Kate Winslet, Jane Fonda, Charlize Theron, Gwyneth Paltrow and Amy Adams.
Whereas the academy doesn’t point out Riseborough or the actors concerned within the last-minute marketing campaign, the assertion alludes to questions which have arisen since this week’s announcement.
“It's the Academy’s purpose to make sure that the awards competitors is carried out in a good and moral method, and we're dedicated to making sure an inclusive awards course of,” the assertion reads. “We're conducting a evaluate of the marketing campaign procedures round this yr’s nominees, to make sure that no pointers have been violated, and to tell us whether or not modifications to the rules could also be wanted in a brand new period of social media and digital communication. We have now confidence within the integrity of our nomination and voting procedures, and help real grassroots campaigns for excellent performances.”
Riseborough’s inclusion within the class led to shock from many prognosticators given the movie’s low profile in the course of the awards season. Her movie To Leslie made solely $27,000 on its launch final October and whereas she was nominated for an Impartial Spirit award, she was not picked by both the Golden Globes or Display Actors Guild.
Based on the Los Angeles Instances, the movie’s director, Michael Morris, and his spouse, actor Mary McCormack “contacted almost each one” of their well-known buddies asking them to look at the movie and unfold the phrase about it on social media. Help quickly adopted with Theron internet hosting a screening again in November, Winslet main a Q&A and on-line posts showing from others, together with Edward Norton and Susan Sarandon. Many posts additionally included related wording, referring to the movie as “a small movie with an enormous coronary heart”.
Riseborough advised Deadline that she was “astounded” by the nomination. “It was so exhausting to imagine it'd ever occur as a result of we actually hadn’t been within the operating for anything,” she stated. “Regardless that we had plenty of help, the concept it'd really occur appeared so distant.” Winslet additionally stated it was “hard-won” and “deeply deserved”.
Sources declare to Selection that the academy has been “inundated” with calls and emails concerning the nomination however no formal criticism has been filed. The academy is about to fulfill on Tuesday and reportedly this might be on the agenda.
Riseborough is included within the class alongside Cate Blanchett, Ana de Armas, Michelle Williams and Michelle Yeoh.
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