The It List: Banana Republic launches baby collection

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The product: BR Baby.

Why we love it: American retailer Banana Republic has launched a collection of elevated clothing pieces for babies and toddlers in Canada.

The BR Baby range features a selection of styles that are said to emphasize the company’s mission to offer “modern luxury design for all.” This translates into stylish organic-cotton knitwear, tiny little leather cowboy boots, linen rompers, and even a leather flight jacket for the stylish little ones in one’s life.

“Drawing upon the brand’s legacy of safari-inspired style, BR Baby evokes a whimsical and adventurous spirit, with pieces featuring playful animal prints, fantastical stripes, and illustrated plumes, among other thoughtful details,” according to a news release. Featuring gender-inclusive designs the 40-piece BR Baby range is available in select stores in sizes 0–24 months, as well as online in sizes up to 5 toddler.

A few pieces in the new collection also lean in to the “mini me” trend, which sees select designs and prints offered between both the adult and baby collections for those whom a matching parent-baby outfit appeals.

The price: From $30 to $320.

The retailer: Banana Republic, bananarepublic.gapcanada.com.


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